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	<title>Comments on: The Two Fatal Flaws Of Facebook</title>
	<link>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/</link>
	<description>A healthy dose of reality to the cheerleading and promoting</description>
	<pubDate>Fri, 12 Mar 2010 13:20:53 +0000</pubDate>
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		<title>By: JustJss</title>
		<link>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-246</link>
		<dc:creator>JustJss</dc:creator>
		<pubDate>Sat, 11 Apr 2009 17:42:02 +0000</pubDate>
		<guid>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-246</guid>
		<description>The fatal flaw, IMNSHO, is that it relies on pushing things at people who will get tired of it ... and relies on people pushing things to each other that have little or no value in the long run.

It'll be a graveyard of pages within five years ... unless they step back and decide they are content to be a directory service. Most adults are just.passing. through.</description>
		<content:encoded><![CDATA[<p>The fatal flaw, IMNSHO, is that it relies on pushing things at people who will get tired of it &#8230; and relies on people pushing things to each other that have little or no value in the long run.</p>
<p>It&#8217;ll be a graveyard of pages within five years &#8230; unless they step back and decide they are content to be a directory service. Most adults are just.passing. through.</p>
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		<title>By: Reynaldo Mcfarland</title>
		<link>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-238</link>
		<dc:creator>Reynaldo Mcfarland</dc:creator>
		<pubDate>Wed, 12 Nov 2008 22:00:04 +0000</pubDate>
		<guid>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-238</guid>
		<description>65hzpwulyrswk1w8</description>
		<content:encoded><![CDATA[<p>65hzpwulyrswk1w8</p>
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		<title>By: J. Hartman</title>
		<link>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-228</link>
		<dc:creator>J. Hartman</dc:creator>
		<pubDate>Wed, 25 Jun 2008 17:27:12 +0000</pubDate>
		<guid>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-228</guid>
		<description>The ultimate fatal flaw with social networking sites is, that at some point, all the silly people using them will realize that they have opened themselves up for a lifetime of ridicule, mockery and exploitation by the various bad actors who prowl the internet looking for rubes, suckers and all those folks who thought everyone else wanted to know everything about them.  The backlash will be swift and unmerciful.</description>
		<content:encoded><![CDATA[<p>The ultimate fatal flaw with social networking sites is, that at some point, all the silly people using them will realize that they have opened themselves up for a lifetime of ridicule, mockery and exploitation by the various bad actors who prowl the internet looking for rubes, suckers and all those folks who thought everyone else wanted to know everything about them.  The backlash will be swift and unmerciful.</p>
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		<title>By: Facebook maturing as a platform &#171; The Equity Kicker</title>
		<link>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-154</link>
		<dc:creator>Facebook maturing as a platform &#171; The Equity Kicker</dc:creator>
		<pubDate>Thu, 24 Apr 2008 11:11:56 +0000</pubDate>
		<guid>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-154</guid>
		<description>[...] $10-100m+ - i.e. not much (particularly in light of Slide&#8217;s $500m valutioan). Further, as RealityCrunch points out &#8220;when people are trying to convince you there is money being made, run the other [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] $10-100m+ - i.e. not much (particularly in light of Slide&#8217;s $500m valutioan). Further, as RealityCrunch points out &#8220;when people are trying to convince you there is money being made, run the other [&#8230;]</p>
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		<title>By: Mike Berkley</title>
		<link>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-149</link>
		<dc:creator>Mike Berkley</dc:creator>
		<pubDate>Thu, 24 Apr 2008 06:12:51 +0000</pubDate>
		<guid>http://www.realitycrunch.com/business-models/the-two-fatal-flaws-of-facebook/#comment-149</guid>
		<description>There is a third fatal flaw: the typical advertising method for Facebook applications, tossing up a banner ad above the app, is totally busted.  Banner ads suck across all other Facebook and MySpace pages, why would application owners expect anything different.  You can't build a company on $0.15 CPM's.  

But there are better ways application developers can build a valuable advertising vehicles for brands.

http://blog.splashcastmedia.com/2008/04/23/yes-banner-ads-also-suck-on-application-pages</description>
		<content:encoded><![CDATA[<p>There is a third fatal flaw: the typical advertising method for Facebook applications, tossing up a banner ad above the app, is totally busted.  Banner ads suck across all other Facebook and MySpace pages, why would application owners expect anything different.  You can&#8217;t build a company on $0.15 CPM&#8217;s.  </p>
<p>But there are better ways application developers can build a valuable advertising vehicles for brands.</p>
<p><a href="http://blog.splashcastmedia.com/2008/04/23/yes-banner-ads-also-suck-on-application-pages" rel="nofollow">http://blog.splashcastmedia.com/2008/04/23/yes-banner-ads-also-suck-on-application-pages</a></p>
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