About Us

This site is run by the folks who hijacked the 2007 TechCrunch40 conference via Twitter.  We thought about all that we accomplished during that 36 hour run, and we had a great time.  We also spent the last handful of months with our mouths agape at some of the mindless cheerleading that we see for so many companies.

The whole A-list blogger community is pretty self-serving and a bit of an echo chamber.  Long gone are the days of honest assessment without self promotion.  No, that’s not fair.  There are a few folks out there who aren’t afraid to cast a stone of doubt when they are looking at these new ideas, technologies, features, products and companies.  There just doesn’t seem to be a counter-balance to the hype machine.

What’s our plan?  Good question.  For the most part, we plan on using the veil of anonymity to afford us the opportunity to speak our minds however we want, about whatever we want, whenever we want.  We will do our very best to be objective and fair, but sometimes you simply can’t help yourself, and the odd childish comment will find its way to the surface.

We’ve got years of experience in the technology industry, and remember what work was like before email and the web.  That permits us to have a bit of healthy cynicism.  We don’t want to be king makers, and we don’t want to be taking cheap shots for traffic sake, and we certainly don’t want to be a, gasp, gossip site.

Our simple goal is to be a healthy does of REALITY for the tech/entrepreneurial world around us.  While UnCov was snarky (but insightful), they quit. Bummer. We just want to be honest (and hopefully insightful as well).

The Cast

• Rick Diculous - mostly a product guy, spending his time thinking about user experience, market direction, and very odd schemes, Diculous loves to ask “why do I care?”
• Mr. Gray - never one to miss the opportunity to crack a joke, Gray will make sure he gets a jab in if your product isn’t up to snuff.
• El Guapo - our resident cynic, Guapo drinks a healthy amount of Hate-orade every day.  As such a luddite (he doesn’t have a cell phone), it’s amazing he’s such a great developer.
• Harvey Farquard - he couldn’t stay away.  He saw what we were doing, and just couldn’t stay away.  The Corleone of the group…companies, watch your back.